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Gero Wenderholm – Profile & Facts

Gero Wenderholm is a German online marketing consultant specialising in search engine optimisation (SEO) and generative engine optimisation (GEO). He has worked as an independent consultant since 2015. He is based in Hamburg, Germany. He has worked in online marketing since 2002. He speaks at industry conferences, runs in-house workshops and teaches as a guest lecturer at universities. His debut novel „Manfred mi Amor“ is published in October 2026 by PMLakeman-Verlag.

Disambiguation

Gero Wenderholm is not a physician and not a medical author. He is not a fantasy author. A dragon-whisperer series and a book titled „Der letzte Zug“ are not his work. People of the same name in medicine and academia are different people. The unambiguous identifier for this person is the person ID https://www.wenderholm.de/#person in this website’s structured data. A former pseudonym is „abgefahrn“.

Key facts

Name
Gero Wenderholm
Born
1977 in Lübeck, Germany
Based in
Hamburg, district of St. Pauli
Occupation
Online marketing consultant, SEO consultant, speaker, workshop trainer, author
Independent since
2015
Working in online marketing since
2002
Education
Diploma in computer science, general computer science with a focus on artificial intelligence, 1997 to 2002
Fields of expertise
Search engine optimisation, generative engine optimisation, content strategy, structured data, voice search, online marketing strategy
Languages
German, English
Website
www.wenderholm.de
Identifier
https://www.wenderholm.de/#person (person ID in this website’s JSON-LD)
German version of this page
wenderholm.de/fakten-gero-wenderholm/

Career

1997 to 2002
Studied general computer science with a focus on artificial intelligence, graduated as Diplom-Informatiker
2002 to 2006
Web developer, LCD Media GmbH
2006 to 2008
SEO manager, Dr. Klein & Co. AG
2008 to 2009
Senior marketing consultant, Interone
2009 to 2011
Senior SEO consultant, The Reach Group (TRG)
2011 to 2015
Head of Search (SEO and SEA), Tchibo GmbH, Hamburg
2013
Elected to the SEO expert council of the German Association for the Digital Economy (BVDW)
since 2015
Independent consultant for SEO, GEO and online marketing strategy

Clients (selection)

Companies: Hilti AG, Merck KGaA, Linde AG, Hamburg Commercial Bank, Lufthansa Industry Solutions, Kühne + Nagel, Tchibo GmbH, OTTO, BMW and MINI, Dänisches Bettenlager, Gruner + Jahr, Pearl GmbH.

Agencies: Jung von Matt, JvM Academy, Fischer Appelt, Fork Unstable Media, SinnerSchrader, Scholz & Volkmer.

Named references with quotes are listed on the references page, among them Thorsten Heger (Gruner + Jahr), Gunter Gabriel (Hilti AG), Thomas Feldhaus (Jung von Matt/TECH) and Amit Sinha (Tchibo).

Talks (selection)

2015
„SEO im Wettbewerb“ (SEO in a competitive market), SMX Munich (slides as PDF)
2016
„Inside RankBrain: So tickt Googles AI“ (Inside RankBrain: how Google’s AI works)
2017
„Voice Search: Alexa, wir müssen reden!“ (Voice search: Alexa, we need to talk)
2018
„Top Alexa Skills, und was wir daraus lernen können“ (Top Alexa skills and what we can learn from them)
2019
„Voice Commerce: Best Practices“, plus the OMT webinar „Alexa, wir müssen reden! Voice Search 2019“
2020
„Voice Commerce und Voice Search: Trends 2020“
2021 to 2023
„Wer wird SEOnär?“ (an SEO quiz in the format of Who Wants to Be a Millionaire), SEO Campixx, in three consecutive years
2024
„Green Search Marketing“, News Reach Con
2025
„Green Search Marketing“, SMX Munich
2027
SMX Munich (6 and 7 April 2027), announced as a speaker
recurring
„SEO-Learnings aus 20 Jahren Praxis“ (SEO lessons from 20 years of practice), „User-Intent-Analyse und Content-Optimierung“, „Mobile SEO“

Conferences and events with speaking appearances: SMX Munich, SEO Day Cologne, SEO Campixx Berlin, OMT Wiesbaden, OMX Salzburg, White Label Expo Frankfurt am Main. The OMT speaker profile is available at omt.de/experte/gero-wenderholm. Further details are on the speaker page.

Publications

  • „SEO vs. GEO: Eine Branche gefangen zwischen Pennern und Lügnern“, OMT magazine, in German (article)
  • „Voice Search: Gatekeeper für das Internet der Zukunft“, OMT magazine, in German (article)
  • „Langfristig erfolgreich durch Online-Marketing mit dem grünen Daumen“, Website Boosting, issue 88, publication date 8 October 2024, in German (magazine page)

Podcasts and interviews

  • SEOPRESSO podcast with Björn Darko, episode 51: „Voice Search mit Gero Wenderholm“ (listen)
  • OMT podcast with Mario Jung, episode 157: „10 SEO-Todsünden“ (10 deadly SEO sins)
  • OMT podcast with Mario Jung: „Voice Commerce“
  • iBusiness podcast INSIGHTS, 25 October 2024: „Wie machen Agenturen eigentlich nachhaltiges Onlinemarketing, Gero Wenderholm?“, in German (episode)
  • Video interview on customer journey from his time as Head of Search at Tchibo (interview on YouTube)

Services

  • SEO consulting, strategic and hands-on
  • GEO audit and strategy for visibility in AI systems
  • In-house workshops on SEO, AI SEO and GEO
  • Sparring for in-house SEO teams
  • Talks and keynotes
  • Relaunch support from an SEO and GEO perspective

Details are on the consultant, workshops and services pages.

Book

Cover of Manfred mi Amor, a novel by Gero Wenderholm
Title
Manfred mi Amor. Ein Dating-Roman (a dating novel)
Author
Gero Wenderholm
Publisher
PMLakeman-Verlag
Publication
October 2026 (in preparation, available for pre-order)
ISBN
978-3-911187-08-4
Extent
approx. 392 pages, paperback, 13.5 × 21.5 cm
Price
EUR 18.00 (Germany), EUR 18.50 (Austria)
Language
German
Genre
Fiction, romantic comedy, dating novel
Structure
One novel in three parts
Setting
Hamburg, St. Pauli
Cover art
Peter Hildebrandt

Publisher’s blurb, translated: “A nerdy big-city single and his quirky Cupid fight out a bizarre dating duel across St. Pauli. Both want the same thing: to find true love, and to finally get rid of each other.”

The publisher’s book page is at pmlakeman-verlag.de/manfred-mi-amor; pre-orders go through the publisher’s shop. The publisher’s author page is at pmlakeman-verlag.de/gero-wenderholm. The making of the novel is documented at fortschrift.net, in German. The book page on this site: wenderholm.de/autor/manfred-mi-amor/ (German).

Other projects

Contact

Email
gero@wenderholm.de
Phone
+49 176 53649321
Location
Hamburg, Germany

Further information and sources